Gordon Associates

Staying informed about the evolving long term care insurance (LTCI) market is a vital component for a secure financial plan. Consulting with a LTCI specialist, who has their pulse on the industry, provides valuable insights and guidance to build a strong insurance strategy for the future.

Since 1975 Gordon Associates has built a reputation for making LTCI and long term care planning approachable and understandable to individuals and families, and empowering their clients to make informed decisions about LTCI. For the last 50 years, Gordon Associates has specialized in LTCI. They’ve become the go-to specialist for individual, families and financial advisors for guidance, and fiduciaries, attorneys, certified public accountants (CPAs) and other financial professionals for continuing education and advice.

Gordon Associates Long Term Care Planning (GALTCI) is a family-owned LTC insurance specialty agency that works with a wide variety of insurance carriers and tailors solutions to cater to the diverse needs of clients. GALTCI collaborates extensively with various fiduciaries, financial planners, attorneys and CPAs to secure long-term care protection for clients that makes sense for each client’s financial plan and budget. Gordon Associates not only sells LTCI, but provides all-inclusive support throughout the policy period, be it guidance due to a rate adjustment, providing periodic policy reviews and support and help with filing a claim.

“Our customers deserve nothing short of the truth and we work tirelessly to ensure that they are equipped with the right information and tools to navigate the complex landscape of long-term care planning,” says Brian Gordon, president at Gordon Associates. “We treat everybody how we want to be treated and anything besides that is not acceptable.”

Gordon Associates works hard to disseminate educational content across the country. Brian Gordon is a regular contributor to Terry Savage’s WGN Radio Noon Business hour with John Wiliams, as well as her podcast, Friends Talk Money with Richard Eisenberg and Pam Krueger. Brian is frequently sought after for industry insights from top publications such as ThinkAdvisor, MarketWatch, Kiplinger, Financial Advisor, The Daily Herald, and US News & World Report. Additionally, Brian has been featured in AARP and CPA Financial Advisor.

From Stand-Alone Traditional LTC insurance to Hybrid Asset-Based Annuities and Life insurance with LTCI riders, and everything in between, GALTCI provides a comprehensive suite of coverage options. Their thorough review and upfront analysis ensure potential clients understand the policies before making decisions.
Gordon Associates performs a prequalification procedure to evaluate the eligibility of their customers to all of the carriers they work with before the quotes are presented. This helps set realistic underwriting expectations. Then, an experienced LTCI advisor explains its approach and informs the client of the various policies available and provides initial quotes via email. Subsequently, an in-person meeting or a Zoom webinar is conducted to ensure that the customer and their family members are well-versed about the different policies quoted.

After an initial discussion, and once the advisor learns more about the client’s needs and goals, the company introduces a second round of quotes to nail down the policy that best matches client needs. This process fosters a learning experience while eliminating unfavorable policy options and fine-tuning selections.

Beyond facilitating policy acquisition, Gordon Associates also remains deeply invested in the long-term well-being of its clients. Many clients, who value their service for LTCI, also need advice on other forms of insurance. Gordon Associates also offers clients life insurance, disability insurance, and medicare supplemental insurance products. What’s more, they ensure clients are supported and empowered every step of the way. GALTCI partners with a wide variety of service providers including national home care agencies, local caregivers, geriatric care managers, and others. Their relationships with these organizations increases clients’ access to caregiving solutions when they need assistance.

One of the key differentiators of Gordon Associates is their personalized service and ability to dig beneath the surface to propose customized solutions. Unlike cookie-cutter methods that overlook individual needs and preferences, the company takes a proactive approach to understanding each client’s distinct situations and priorities and offers a range of options suited to their requirements.

In one instance, a client approached Gordon Associates with concerns regarding their long-term care coverage. Their initial policy was designed to provide benefits for a limited period of four years, with the expectation that it would be sufficient for their anticipated care needs. Gordon Associates conducted a thorough review of the client’s policy and assessed their current and future care needs. The company foresaw the possibility of health challenges like dementia due family history and proposed a strategic solution—a policy with unlimited benefits. This provided long-term security and peace of mind for the customer and their family, which ended up covering their care needs for 14 years.

Gordon Associates’ unwavering commitment to education and customer satisfaction drives the company to deliver top-end advisory services. Its ability to guide customers through the long-term care planning puzzle with expertise makes it an ideal partner for anyone seeking a premium LTC insurance partner.